We would like to introduce you to a new experiment we are running called Brand Flakes. The concept is really simple. We invite brands to test their creative and brand identity to a host of creative designers that will identify what catches their eye.
But first, what is a brand identity?
A visual identity is a way for a brand to communicate visually with its own sense of ownership and personality. This can come in form of what type of images, colours or typography it uses to be unique. Every brand can be different and the real test is, would your visual identity be recognised without the help of a logo.